Haas: Turning up the heat for IBIE

According to the organizers, it’s the biggest and most comprehensive event in the USA for the grain-based food industry: The Baking Expo™ (IBIE) brings together more than 20,000 baking professionals from 100 different countries and every segment of the business.


Held only once every three years, The Baking Expo™ (IBIE) is the baking industry's platform of choice. The event is produced by the American Bakers Association (ABA) and the Baking Equipment Manufacturers and Allied (BEMA) and returns to Las Vegas, USA from October 8 – 11, 2016.


Baking supplies, ingredients and equipment from more than 800 leading manufacturers will reportedly be on show this year, from production equipment and baking supplies, ingredients, packaging materials and systems, refrigeration systems, sanitation equipment and computerized technologies up to transportation and distribution equipment.


Attendance at IBIE was up 13% in 2013 over 2010 and over 20,000 baking industry professionals from more than 100 countries around the world are expected to visit the show grounds this year.


Latest offerings from Haas

For Haas, this show's highly professional audience - i.e. both manufacturers and suppliers to the baking industry - is a target group which definitely needs to be addressed. Accordingly, Haas of America is looking forward to offering its huge expertise. "We will be showcasing machines designed to manufacture products that appeal particularly to the North American market. It's a welcome opportunity to present our latest achievements and product developments since 2013 to all our customers, both old and new," said Director of Sales and Marketing, Rick Parrish. "We wish to show our wide variety of products and all the exciting new ideas that we can offer to support our customers in their success," he added.


The Haas booth will feature live baking and production sessions as well as a big variety of endproducts. In live demonstrations FHW Franz Haas Wafer will demonstrate its attention-catching EWB wafer stick baking oven along with a PHP crimper for pillow-shaped sticks. Haas-Meincke will showcase its new Wire Cutter and last, but not least, Franz Haas CFT will introduce its CFC center-filled cake baking tongs, the ideal machine for the flourishing convenience food industry in the USA.


Please visit the Haas Group at booth no. 7719 in the Central Hall. We look forward to your visit.

HAAS of America
For customers in the US and in Canada, we founded our affiliate in Richmond, Virginia. We are the leading supplier of baking ovens, processing equipment and related services. Our local sales and service team ensures your access to the reliable HAAS services.