Haas at Snackex 2017

SNACKEX, a specialized event organised by the European Snacks Association (ESA), caters to players involved in the savory snack and snack nuts industry. More than 150 exhibitors from around the world recently met in Vienna, Austria to showcase their latest products.


Traditionally known as a manufacturer of technology for the production of wafers, waffles, cones and cakes, Haas has moved forward to add snacks to our range.

Introduced to the market as the Snack Big Bang last year, we now offer the latest manufacturing concepts to producers of savory snacks. "There is no doubt that the demand for savory and healthy snacks has increased over the years – we want to be a part of it," said Haas Event Manager, Sandra Sandrovac. "We want to be seen as not only the confectionery machine producer, but also be on hand with healthy options," she added.


Accordingly, all Haas brands Franz Haas, Haas-Meincke and Haas-Mondomix showcased the latest technology at Snackex. Demonstrating the manual wafer baking machine TURTLE in live baking sessions and using various ingredients, a wide range of texture and flavor profiles were introduced to visitors.


In markets around the globe both variety and healthy snack options are expected, so choices ranged from products such as classical crackers and chips, up to scoops for creamy dips or spicy salsas. We offer highly flexible and customized production lines and technology, capable of processing many different ingredients such as maize, gram, rye, millet and fava bean flour. All our machinery is designed to carefully bake, handle and package even the most delicate product.


With our participation this year, we targeted professional buyers in the savory snacks and nut snacks industry and demonstrated the latest diversification into the snacks business.

If you missed the event or need more information, feel free to contact your responsible area sales manager.

HAAS of America
For customers in the US and in Canada, we founded our affiliate in Richmond, Virginia. We are the leading supplier of baking ovens, processing equipment and related services. Our local sales and service team ensures your access to the reliable HAAS services.