Haas-Meincke - the history

Understanding the needs of manufacturers brought success

At the beginning, there was a device that could shape dough pieces and put them onto baking tins. It was this so-called ”Pressmaster“ which brought success to the brothers Paul and Per Erik Meincke in 1953 by selling it to smaller bakeries. Understanding the needs of manufacturers in Scandinavia finally brought Meincke to the top of the world market.


Haas entered the biscuit business already in 1986 with the acquisition of the company Hecrona which was focused on production equipment for hard dough and sandwich biscuits and snack products.


In 2009, the biscuit machinery specialist Meincke became part of the Haas Group. With the integration of Meincke the product portfolio was completed.


Since 2012 the competence center for the biscuit business is located in Copenhagen, where there are also the Tech Center and the short dough biscuit and the cake engineering, whereas the hard dough biscuit and cracker engineering is based at the Haas-Meincke Austria GmbH in Leobendorf.

Biscuit and Cake Products

Crackers, molded biscuits, cakes and many more

Service for Biscuit and Cake Plants

At installation and for capacity increases

Biscuit and Cake Plants

Overview about our biscuit and cake equipment

Biscuit and Cake Technology

Focus on product development, recipes and baking trials

HAAS of America
For customers in the US and in Canada, we founded our affiliate in Richmond, Virginia. We are the leading supplier of baking ovens, processing equipment and related services. Our local sales and service team ensures your access to the reliable HAAS services.