The preparations for the iba – the world’s leading trade fair for bakery and confectionery in Munich – are in full swing. For the first time, Bühler and Haas will present themselves with one single joint booth. On more than 1,000 square meters we will combine the best of both companies. Get a first look at what our booth will look like!
When entering the Ideation Space, visitors begin to explore the path that leads from grain to wafer. They take a deep dive into the world of raw materials and explore the rich variety of wafers, biscuits, chocolates, confectionery and baked goods Haas and Bühler machines transform them into.
Getting inspired in the Inno Lab
The next stop on their journey is our Inno Lab. A joint team of food technologists, accompanied by everyone’s favorite chocolatier, will entertain visitors with their latest creations influenced by both traditional recipes and current food trends. Visitors can get professional insights into the newest bakery developments and discover innovative recipes: freshly prepared tastings will inspire new, delicious business ideas.
Together, Bühler and Haas cover the entire value chain – from grain to biscuit. We’re exhibiting a large portfolio consisting of machines as well as of digital solutions. Our two flagships, the new ContiMix™ and the ECO oven, will form an essential part of the booth. They represent our cutting-edge technologies and accentuate our leadership in innovation, energy efficiency and sustainability. Customer Care solutions are presented to underline the goal of a life-long partnership with our customers. Last but not least, we will intrigue visitors with a 3D table that boasts an Augmented Reality app.
After touring our impressive booth, visitors can enjoy a delicious snack in the Global Village and discuss future business opportunities with staff.
Additionally, we will hold nine breakout sessions for our customers. They will take place in a special meeting room at our booth and offer a great opportunity for an exchange of ideas and exciting discussions with industry peers. All sessions focus on key topics such as alternative raw materials, sugar reduction, nutrition, and more.
To find out more about our presence at the iba 2018, visit our website https://event.buhlergroup.com/iba/