The official integration of Haas with Bühler Consumer Foods on January 1 is the kickoff for our rebranding project. Between January and July 2019, all Haas branches will be aligned with Bühler branding. Everything with an impact on our external image comes first; at the end of this project, the Haas logo will have been replaced with the Bühler logo in both internal and external communications. This means goodbye to a symbol that represented the company for over 100 years. For some of us, it represents our entire professional life. The Haas triangle is a symbol for sustainability, for a network of relationships, for innovation. These are values that Bühler has also been living for more than 150 years. According to the feedback of our customers, the Bühler and Haas food worlds fit together – having this shared sense of values and culture, this change from one symbol to another can be as convenient as changing an outfit.
We will start by informing our customers, suppliers and partners about the changes early in January. All external documents such as our offers and shipping documents will be sent out with the Bühler logo from 28 January onward. Letterheads and envelopes will also carry the Bühler logo from that point on. New stamps will be rolled out. A new PowerPoint template is already available for use. The sales department and the management team will be provided with new business cards in time for the ProSweets trade show in Cologne, where a new, joint Mixing and Baking brochure will be presented.
Between February and June, all physical sites will be aligned with Bühler branding. This means that facades and entrances will be redone, logos and internal signs will be replaced, workwear and visitor name tags will be exchanged and the way phones are answered will be revised. We are also planning welcome events at each site that will inform you about what this change means for you.
At the end of this process, all our communications will happen under the Bühler brand. Every shipped product will carry the Bühler logo. All brochures will have been published in the new corporate design. E-mail-addresses will be adapted accordingly, and new business cards and name tags will be issued for everyone. New stationery will be available. All internal documents and technical documentation will be branded with Bühler.
We look forward to talking to you in person at the welcome events. If you have any questions about the rebranding project, please speak to your line manager.