It has certainly been noticed by some of you. Since the closing on January 9, 2018, our logo has changed. We would like to briefly explain this here and give you a short guide what should be considered in this context.
Since the closing, the group logo now consists of the well-known Haas triangle and the new addition "Member of the Bühler Group". This addition can be found under the logo (on white surfaces without additional content) or in the form of a graphic element - the so-called “Störer” (means disturber) - as a blue dot. The Haas triangle alone - is, without addition, still not found in the communication. At present, all areas of application of the group logo are gradually being revised (folders, group power point, business cards, stationery, etc.). Since we have not predefined the use of the supplement “Störer” for all areas of application, we’d like to ask you for a little patience - or please feel free to contact the Marketing Department if you have any further questions.
The brand logos Franz Haas, Haas-Meincke and Haas-Mondomix remain unchanged. However, these are also combined with the "Störer" or the "Member of the Bühler Group" logo. The difference in the use of the sentence “Member of the Bühler Group” is that here it is not placed under the logo but is used as a separate text element (for example, on the business cards it forms the end line).
Of course, in addition to the brand logos, our business units also have their wording designations. These have now been adapted as part of the organizational change and will be used in the future as follows:
As BU description - what does the brand produce as a product - the following short descriptions apply in general texts: Wafer Equipment, Biscuit Equipment, Mixing & Aerating Equipment. Primarily these are used in English. However, all company language translations are available on request.
If communication speaks about our brands ("Our Brands") the complete company names are always used: FHW Franz Haas Waffelmaschinen GmbH, Haas-Meincke A / S, Haas-Mondomix B.V. (these are generally not translated).
The brands Franz Haas Wafer and Franz Haas CFT become Franz Haas (for example on the world map).
If the business units are used in a text only with their name and not the brand name, the following terms apply (these are never translated and only appear in English): BU wafer, BU biscuit, BU Mixing and Aeration.