Effizienz ist, wenn Denken und Tun Hand in Hand gehen.
Recipes for efficiency.

Sao Paulo, Brazil - The place to be in South America

Have you ever wondered why Sao Paulo is one of the most important cities in the world? With an estimated population of more than 21 million inhabitants, it is not only the largest city in Latin America; it is also the wealthiest state in Brazil. Business, finance, IT, arts, entertainment - you name it, Sao Paulo has it.


Even though the city itself offers a wide variety of things to see and do, the one event that catches our attention at Haas every year is the Fispal exhibition.


Major industry event Fispal

Fispal Tecnologia is one of the main international trade shows for processing, packaging and logistics in the food and beverage industry. For businesses like ours in the confectionery industry, this is definitely a place to be. Innovation, technological development, and new machinery - if you want to conquer the South American market, Fispal is the place to go.


Although this year's Fispal was the last one to be held at the Anhembi Pavilion, it will definitely remain in the hearts of our colleagues at Haas do Brasil.

With the High Speed Mixer HSM 1500, used in the production of various cookies and cracker dough´s - manufactured by Haas do Brasil - as well as the Haas-Meincke wire-cutter 6100, which is specially designed for the production of wire-cut biscuits, we had excellent opportunities to show the strength and the variety of our group's offerings to our customers and new visitors.

In addition the Haas-Mondomix aerator package mounted on a skid, ideal for the production of aerated cream, and the Franz Haas Wafer Free Shape Cutter, a unique cutting machine for wafers in different shapes, were both in operation to demonstrate to visitors how easily such machines could help to expanding the variety of their product range.


If you were looking for new recipe ideas, you had certainly come to the right place: Freshly baked Center-filled Cakes (CFC) and orange flavoured crisp bread surely gave inspiration for your own product portfolio. And if you were seeking something exotic and unusual, visiting our 'Ideation Room' was definitely the right choice: A vast variety of products from around the globe definitely provided our visitors with new insights and ideas.


Our colleagues were more than happy to take you into the sweet and savory world of cookies, wafers and creams and we look forward to continuing our mutual journey on the road to success with you.


We at Haas achieved our goals this year by welcoming new visitors, exploring and establishing new projects with customers and strengthening business relationships with our suppliers. And as usual we will continue to work very hard.


We would like to thank you for visiting us. We hope to see you again next year - same fair, new place!